Reimagining sign-up and deploy flows for a developer-focused hosting platform.
Developers abandoned onboarding midway through a twelve-step setup wizard.
We collapsed twelve steps into three by inferring sensible defaults from the connected repository.
A refreshed visual identity gave the product a confident, technical voice.
Framework, region and build settings are detected automatically.
Users see a live URL before they touch a single setting.
Copy and visuals speak the language developers already use.
Most new users now reach their first live deployment within five minutes of signing up.
“Activation was our biggest problem. Three months later it is our biggest strength.”
Good design is invisible. Great design is inevitable.
Tell us where you are and where you want to be. We reply within one working day.